StratWitCRM · Built by StratWit Solutions

Your CRM,
built around your business

One CRM, more business done. CRM plus comms, plus projects, plus automation, plus AI configured around you. Stop bending your business around software. Put your CRM to work.

No setup fee on core plans.
StratWitCRM — product walkthrough
The choice you were given

Two bad options.
Neither of them fit.

Option one: pay industry leaders a five-figure onboarding fee, spend six weeks with a consultant configuring a system your team doesn't understand, then pay per seat forever.

Option two: sign up for a $20 a month tool, spend three weekends bending it around how your business actually works, and quietly give up around week four.

Neither works for a 5-to-30-person team that just wants a CRM that reflects how they sell. So we built a third option.

The third option

Meet the CRM that fits how you already work

Pick a plan, pay in a minute, and we'll have you live within a week — pipelines, telephony, email and meetings all set up for you.

See plans
Built-in AI

AI that holds
its own

Engage your CRM as a member of your sales team. AI-based features and workflows built to address sales and customer-specific tasks — so you answer faster, keep up with follow-ups, and eliminate the redundant work.

AI Outbound Agent

Research prospects, dial the phone, gauge opportunity level, fire follow-up tasks, and confirm calendar meeting times.

AI Inbound Agent

Handle incoming inquiries, collect the data, qualify the lead, book the meeting, and hand the opportunity to a sales team member.

AI Call Intelligence

Recordings transcribed. Calls summarised and automatically classified, with relevant follow-up tasks and next actions surfaced.

AI Next Steps

Know what to do and who to engage next. AI surfaces tasks, follow-ups and opportunities based on the activity in your CRM.

Ask your CRM

Get answers in plain language. "Which leads need follow-up?" "Which deals have the highest probability of closing?"

Your CRM. Your workflow. Your AI.

Explain your business processes and the CRM configures itself around them. Your system evolves as your business does.

Less manual work. Faster follow-ups. More deal opportunities.

The process

3-Steps
No consultants

Time to plan. / Your move.
01

Sign up

Head to crm.stratwit.com/signup with your work email. Verify the email, set your password, and log in.

02

Pick a plan and pay

Choose Basic, With Telephony, or AI Calling from the billing page. Stripe checkout, monthly subscription, cancel any time.

03

Get to work

Your team logs in and starts working. Cancel any time from the billing page — no lock-in, no cancellation fee.

What's inside

Everything a modern sales
team needs. Nothing it doesn't.


One or multiple users. If the workspace fits, you subscribe. If it doesn't, we close it—no penalty, no chase, no commitment. Just month to month.

Leads & pipelines

Configurable stages, drag-and-drop kanban, custom fields, heavy filtering, bulk actions, CSV in and out. Every lead has a full timeline of comments, planned next actions and history.

Email that logs itself

Multiple mailboxes, templates, open and click tracking. Every message sent from the CRM appears on the lead's timeline. Nothing falls through.

Calls on the record

Inbound calls logged against the lead automatically. Recordings kept for as long as your workspace's retention allows. Optional telephony add-on.

Meetings & scheduling

Zoom integrated end to end — create, reschedule and cancel meetings from inside the CRM. Calendar feed subscription so your team never duplicates entries.

Automations

Trigger, condition, action rules on lead events. Automated follow-ups. Tasks that fire on stage change. Notifications that arrive when they matter.

Signed webhooks

Outbound webhooks with HMAC-signed payloads. Connect to anything with an API — Make, Zapier, or a direct integration your team builds.

Tasks & team

Board view, mentions, notifications. Role-based permissions per module. Visibility rules so people see what they should see and nothing else.

Reports that mean something

Pipeline over time, lead sources, period comparisons. Dashboards that show you what closed and what stalled — not vanity metrics.

Yours — and stays yours

Toronto-hosted. AES-256 encryption for sensitive credentials. Full CSV export of every record whenever you want.

For agencies

Resell it as your own.

Give every client their own subdomain, your logo and your brand colour. Their team never sees ours. Your agency adds a recurring revenue line without building software.

Included at every price point
A separate offer

When you want
the calls made for you.

Distinct from the inbound telephony above. We build an AI voice agent tuned to your business, load the calling list — yours or ours — and schedule the calls. Every conversation lands back in your CRM against the right lead, with the recording, the transcript, and the outcome.

01

Built around your script

We tune the agent's voice, questions and objection handling to how you actually sell — not a generic template.

02

Every call, in your CRM

Recording, transcript, outcome and follow-up task — all attached to the right lead automatically.

03

Follow-ups that fire

Emails, tasks and next actions triggered by how the call went. Nothing waits on someone remembering.

Call to discuss Priced per engagement — depends on your list size and goals.
Pricing

In plain Canadian dollars.
Tax inclusive.

Basic
CRM essentials
C$ 25 /month
First user included · C$25 per extra user
  • Leads & pipelines, kanban
  • Email templates & log
  • Meetings & Zoom scheduling
  • Automations & signed webhooks
  • Reports & dashboards
  • Whitelabel branding
Setup included
With Telephony
Everything in Basic + call handling
C$ 35 /month
First user included · C$25 per extra user
  • Everything in Basic
  • Inbound calls, logged per lead
  • Call recordings
  • Per-workspace retention control
  • Click-to-call from any lead
Setup included
Enterprise
For teams that need more
Custom
Volume pricing available · annual billing
  • Custom app integrations
  • Dedicated support & SLA
  • Higher retention limits
  • Volume user pricing
  • Onboarding for large teams
  • Custom/Business Domain
Invoice billing available
What they say

Teams that switched, and why.

“

Our old CRM had ninety percent of features we'd never use and none of the ones we did. Bobby's team took our sales process on a twenty-minute call, built it around us, and had our team using it two days later. We haven't looked back.

Sarah Ng
Owner, Coastline Bookkeeping
“

We resell it to our clients under our own brand. Their subdomain, our logo, one flat monthly cost per client. It's added a recurring revenue line to our agency we didn't have before.

David Reyes
Founder, Northline Digital
“

The pipeline view is the pipeline view — no clicking through five menus to find a lead. And when we needed a new automation, they built it the same week. That doesn't happen with the big vendors.

Marcus Chen
Head of Sales, Fraser Valley HVAC
Straight answers

Questions we get, before the call.

Head to crm.stratwit.com/signup and enter your work email. We send a verification link — click it, set your password, and log in. You'll land on the billing page where you pick a plan and subscribe. We start setting up your workspace right after.
No — StratWitCRM signups require a work email tied to your business domain. Personal addresses (@gmail, @hotmail, @outlook, @yahoo and so on) are rejected at signup. This keeps accounts tied to real businesses, prevents shared-account confusion later, and helps us assign each workspace to the right organisation.
No. StratWit CRM does not offer a free trial in favour of direct onboarding — sign up, pay, and use the workspace immediately. There's no long-term contract and no cancellation fee. If it's not the right fit, cancel from the billing page any time; your data exports with you.
No. We handle every piece: pipelines, custom fields, users and roles, email templates, telephony numbers, meeting scheduling, whitelabel branding, initial data import. Your team logs in and starts working.
Minimal. The interface is intentionally conventional — leads, contacts, pipelines and inbox all live where you'd expect. Most reps are productive in their first session. We include a walkthrough at handover, and support is a message away after that.
On Basic and With Telephony, yes — free setup is part of the offer. AI Calling has a one-time C$500 setup fee because we build the voice agent around your business specifically. Enterprise setup is priced with the plan.
Yes. Users can be added/removed at from your workspace settings any time. Licences you release stay active until the end of the billing period — no partial-month refunds, but no surprise charges either.
Cancel any time from the billing page. Full CSV export of every lead, contact, note, activity and email log — your data comes with you. No cancellation fee, no lock-in.
Every pipeline stage, custom field, user role, permission, automation and email template is editable. If you need something specific we don't support out of the box, tell us during onboarding — we'll be honest about whether we can build it and how long it'll take.
Not a native iOS or Android app yet — that's on the roadmap. StratWitCRM is a responsive web app that works well on any phone or tablet browser. Add it to your home screen for a near-native feel in the meantime.
Yes. Export a CSV from your current CRM and import it directly into your StratWit CRM workspace. StratWit CRM will map the fields and import leads into your workspace.
Zoom end to end — create, reschedule and cancel meetings from inside the CRM. Google and Outlook calendar feed subscription. Stripe for billing. For everything else, signed inbound/outbound webhooks connect you to Make.com, Zapier, or any tool with an API.
Yes. REST endpoints for leads, contacts, tasks, activities and users. Signed HMAC webhooks fire on record events so your systems can react without polling. Your developers can build direct integrations without going through us.
HTTPS across the board. Sensitive credentials (email passwords, telephony auth) are AES-256 encrypted at rest. Role-based permissions so users only see what they should. Audit logs for admin actions. Nightly backups — the worst-case restore is a few hours. Everything is hosted in Toronto, Canada region — data doesn't leave the country unless you send it somewhere yourself.
The AI drafts, you decide. When it extracts a call outcome or suggests a follow-up, it shows exactly what it captured and waits for you to confirm before anything lands on the record. Nothing writes to your CRM silently. The transcript is always attached so you can check the source.
No. Your customer data isn't used to train third-party models. Calls, transcripts and CRM records stay in your workspace. If you want a bespoke voice agent tuned specifically to your business, that's what the AI Calling engagement builds — and even then, the tuning is scoped to you.
Time to plan

Ready when you are.

Sign up in a minute, or call if you need AI Calling or an Enterprise setup. Either way, we build the workspace — you use it.

No setup fee on core plans · Cancel any time · Work email required
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A CRM Aligned with Your Existing Selling Methodology

Most CRM vendors give you the software. It’s now your job to Mold your business to fit their software. At Stratwit, we take the opposite. approach. Our AI-driven CRM aligns to your sales process, your customers, and your follow-up cadence and the way your team really works.

We give you the ability to define custom CRM pipelines for multiple users, departments, campaigns and industries. Describe, simply and plainly, how you manage your leads. Who should be called? How do you manage the process? When should a follow-up occur? When should a sales rep take over?

Our goal is to deliver you a tool that manages leads, automates sales follow-up and gets sales reps in front of opportunities faster.

Our software helps you align your lead generation efforts from all sources (manual or automated) to your sales process for human closing.

Depending on your integrated marketing campaign, a lead can be entered into the CRM from various sources, e.g., a digital ad, website form fill, LinkedInenson, automated outreach campaign or manual lead list. Following lead entry, the CRM can perform tasks such as identifying business records, making an AI-driven call, capturing the result, sending an email, setting a follow-up reminder and updating the CRM pipeline.

When a prospect Engages with the system - by requesting a quote, asking for a meeting, or wanting to speak with a specialist - the interaction history is available, and the case can be assigned to the appropriate human team member.

Unlike other CRM solutions, where sales teams are pressured to remember each sales task, the
Stratwit CRM Solutions are designed to reduce the tedious, time-consuming tasks so teams can focus where their time drives the most value: relationship building and deal closing.

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Connected AI Calling within your CRM

Stratwit AI CRM provides voice solutions that support both inbound and outbound calling workflows and connect the outcomes of those conversations to the relevant CRM data.

Outbound Calling Scenarios

For an outbound calling scenario, an AI voice agent can make introductions, ask qualifying questions, record interest, and capture the next best action for the outbound scenario.

Inbound Calling Scenarios

For inbound calling scenarios, AI can help answer calls, determine the caller’s intent, gather information, decide on the next best action, and determine the outcome of the call.

Post Call Scenarios

After the call, the CRM captures the outcome and options for the next best action. This may include automating the next outbound call, email, a meeting request, a quote request, or manual handoff to a sales representative.

People are not being removed from the sales process. The goal is to optimize sales repetition so your sales team can focus on higher value, meaningful, relationship-based conversations.

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Calls Intelligence: Understand Companies Before Dialing the Number

Cold calling becomes infinitely more effective if the caller knows who they are calling.

Stratwit can implement pre-call research workflows using the data available about the business such as the prospect’s website, company summary, company info, services, and other data sources.

This helps campaigns to be more targeted and contextual. Rather than having to deliver the same exact campaign introduction to every prospect, the campaign can be configured to be targeted to the industry, the buyer persona, and the company’s needs.

As an example, a firm in the warehouse operations, construction, professional services, or financial services industries would likely require significantly different qualifying questions and different sales pathways. Stratwit has the flexibility to build these pathways without needing to build a new dedicated system for each campaign.

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Custom CRM Pipelines - Because Every Business Is Different

Your pipeline should represent your sales process. Stratwit can configure pipeline stages based on the relevant actions and decisions for your business.

A simple campaign might consist of stages such as New Lead, Research Complete, First Call Out Reach, Introduction Message Sent, Follow-up Call Scheduled, Qualified Lead, Human Review, Quote or Demo Request, Won, or Lost. A different campaign or business unit might use a different workflow or process entirely.

Automations can be connected to pipeline stages.

For example, progressing a lead to a given stage can trigger a task, a reminder, an
email, be assigned to a user, or auto-progress to the next stage, depending on your business requirements.

Multiple Lead Sources. One Organized Sales Process.

There are many lead sources for modern day businesses, but the opportunities from those sources often become disjointed across spreadsheets, email inboxes, advertisement dashboards, and individual sales team members. Stratwit CRM consolidates your lead sources.

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LinkedIn prospects can be added to a prospecting workflow

Leads from Meta (formerly Facebook) or from your website can be added to an inbound interest workflow. Outbound campaigns can be added to use your existing or purchased business data. Each lead source workflow can have its script, qualification criteria, call frequency, and individual stages in your CRM.

Having an organized lead workflow improves sales operations and gives management visibility into what happens to leads after they enter your business.

Sales Process Automation to Reduce Next Action Gap

The biggest issues in sales aren’t typically lead generation, but lead follow up. Prospects may be interested but may have a full schedule. Emails may be read but ignored. Calls may be planned, but salespeople may lose grip of their to-do list.

Stratwit CRM is designed to manage your sales process and address the gaps of the next action. To do this, follow up rules can be set for your sales campaign, and the next action may be scheduled automatically.

Automatically reminding sales personnel of their next action while providing a centralized history of interactions and dispositions allows your salespeople to gain situational awareness of the status of an opportunity, and what is needed for the next action.

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Powerful CRM Without the Enterprise Price

Small and mid-sized businesses appreciate Stratwit's pricing and implementation approach.

We take a service-led approach. You tell us about your business process, and we configure the CRM workflow for you. Unlike other platforms, ours stays flexible enough for the workflow, stages, and automations to change as your sales process changes.

This flexibility is beneficial for companies, agencies, sales organizations, and businesses that run multiple campaigns, where one rigid pipeline is not enough.

More Than CRM Software - A Sales Execution System

CRM software excels at customer data storage. The best of today's AI CRM offerings move from system to solution. These systems can aid in research, communication, summary, and even execution of the next action. More and more CRM systems incorporate AI for calls, automation of pipeline management, assessment of leads, and the next action in workflows. Stratwit builds on this and focuses on the practical execution of next actions instead of capturing the next action.

The main advantage of Stratwit as opposed to other CRM systems is flexibility. We combine CRM technology and implementation and consulting services to adapt the system to the customer's workflow. We avoid requiring our customers to become CRM experts.

If your business is in the market for local CRM solutions, custom CRM development, AI sales automation, or a more economical CRM better than the complex enterprise CRM systems, Stratwit builds a sales process that grows with your business.

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Why Businesses Choose Stratwit AI CRM

The value of CRM rests in what it allows your staff to accomplish.

Stratwit prioritizes pragmatic results by accelerating response time, improving follow-up consistency, building pipes in a more logical manner, removing tedious automation, and capturing opportunities just before they’re sold by a human rep.

You can create various pipelines for your distinct campaigns.

AI calling can be integrated into your workflow. You can automate emails and follow-ups. Call outcomes and dispositions can be logged. Qualified opportunities can be pushed to the relevant end user. Additionally, the CRM can be adapted to fit your process as it changes.

Perhaps most important, you don’t need to explain your requirements in a language alien to selling.

Describe to us your business’s sales process. Explain what happens to a lead after it is captured. We will transform this process into a functional CRM.

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Make Your Sales Process a Smart, Automated Workflow

Stratwit AI CRM is purpose-built for businesses from lead capture to engagement, follow-up, qualification, and closing through one integrated workflow.

Whether you need a simple sales pipeline or a complex multi-campaign customized CRM with AI calling and automation, the platform can be tailored to your requirements.

Bring us your process. We will transform it into a smarter, more automated sales workflow.

Talk to Stratwit about your CRM requirements and experience how an intelligent and economically priced AI CRM can help your business spend less time managing leads and more time helping achieve business goals.

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1. What is an AI CRM?

An AI CRM is a customer relationship management system that uses artificial intelligence to help manage customer data, sales activities, communication, follow-ups, and workflows. Stratwit AI CRM combines CRM functionality with AI calling and automation to help businesses move leads through their sales process more efficiently.

2. How does AI work with CRM?

AI can work with CRM data to support tasks such as lead research, call handling, conversation summaries, follow-up scheduling, workflow automation, and identifying the next action. With Stratwit, these capabilities can be configured around the way a business actually manages its sales process.

3. Can AI automate CRM follow-ups?

Yes. AI and workflow automation can help schedule calls, send emails, create reminders, update pipeline stages, and trigger the next action based on predefined rules. Stratwit can configure these workflows so routine follow-up activities happen consistently while sales representatives focus on qualified opportunities and conversations.

4. Can an AI CRM make and receive calls?

An AI CRM can be integrated with voice technology to support inbound and outbound calling workflows. Stratwit can configure AI voice agents to make introductions, ask qualifying questions, capture call outcomes, identify caller intent, and record the appropriate next action within the CRM workflow.

5. Can an AI CRM integrate with existing business tools?

Yes, depending on the systems and available integrations. An AI CRM can connect with websites, lead-generation sources, communication platforms, APIs, and other business systems. Stratwit evaluates the existing technology and sales process before determining which integrations and automations should be included.